Practical Case Studies, Research and Training for Marketers
MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
- We are not an agency, consultancy or other vendor seeking your business
- All our research is published for the benefit of the MarketingSherpa community
- Our goal is to give marketers the instructions, statistics, and inspiration to improve their results
Marketing 101: What is a radio button?
B2C Marketing: How Skyjet developed an app to increase leads through cost transparency
B2B Marketing: Continental Office s customer-first brand and website redesign increased traffic 103%
More from MarketingSherpa Reporters
Marketing Chart: The outsize impact of customer-first marketing on word-of-mouth
August 8, 2017 When we researched, we were astounded at the gap between how satisfied and unsatisfied customers behave. Read on to see the differences, and grab this week s chart to use in your own presentations as you make the case for customer-first and word-of-mouth marketing initiatives.
Marketing 101: What is a lightbox?
August 4, 2017 If you haven t heard of a lightbox, you ve at least seen one and probably swatted it away like an annoying fly. So why do marketers keep putting them up on pages? Because they have a tendency to work.
Inbound Marketing: How to bust out of your social media growth plateau
August 3, 2017 When social media gets too routine, your follower s eyes start to glaze over your posts. When that happens, they re not sharing, not engaging and your community isn t growing. Read this post to discover three potential tactics from your peers for shaking up your social media marketing.